Flonq at the World Vape Show: Event Recap

In the vaping industry, there is hardly a better place for professional expansion than the World Vape Show in Dubai. This was our 4th time participating in this event, and it was a pleasure to connect with our partners, as well as engage with visitors at our stand!

On over 140 square metres of Flonq’s booth, we displayed a wide range of our products, including our newest releases: Ultra, Max Pro, and Plus Pro. Each device features a LED display, increased liquid capacity, and enhanced puff production. We have also showcased our vaping products, developed through collaboration with our partner in the UAE — the Malaki brand.

At this WVS venue, we have created a space in our distinctive style — white, minimalist, with a sense of space and air. We also decided to be eco-conscious and minimise the number of printed materials. Instead, we set up a display in our reception area where each consumer could download our product catalogues

During the event, our visitors not only had the opportunity to experience our devices and try their full range of flavours, but also enjoyed access to Flonq’s activations at our stand. This included personalising their vaping devices with a laser engraving machine at our stand. In addition, we provided refreshing cocktails inspired by Flonq’s signature flavours.

Overall, the event was a total success! Here are some brief statistics collected over the 3 days of the event to illustrate the scale of our participation at the World Vape Show this year:

• Over 3000 visitors
• More than 1500 cocktails served for our guests
• 500 personalised devices with the laser engraving machine

Check out our gallery with some more pictures from the event that we hope you'll enjoy!

A panel session took place during the event — the discussion on vaping and youth access. Vaping has become a contradictory topic in public health discussions. While recognised for its potential as a smoking cessation tool, there are also growing concerns about its use among youth.
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According to a survey conducted by the Centers for Disease Control and Prevention (CDC), in 2023 over 2.1 million youth are still vaping, with more than 25% using the products daily. In addition, middle school vapers in the US increased by nearly 70% compared to 2021, up to 550.000 e-cigarette users.

A potential short-term solution was proposed during the panel discussion — to industry players to adopt a memorandum preventing marketing from reaching minors in their campaigns. We support this vision.

This wouldn't be the first-time industry players have signed an agreement to self-regulate for mutual benefit while driving added value to the industry.

For instance, in 2019, French President Emmanuel Macron initiated a fashion pact to reduce the fashion industry's environmental impact. It was signed by companies like Adidas, Chanel, and H&M. Another example is the International Aviation Climate Ambition Coalition, launched in November 2021, which aims to achieve net-zero carbon emissions in international aviation through industry collaboration.

We believe in proactivity and forward-thinking — there’s no need to wait for laws to enforce ethical practices.

At Flonq, we see there are various strategies to prevent the promotion and sale of vaping products to minors, which could be included in a potential memorandum.

Retailers, both online and offline, should adopt and, most importantly, consistently apply more effective age-checking mechanisms without exception. For physical stores, this could mean ID checks for everyone, similar to those for alcohol and tobacco sales. Online retailers, for instance, could use advanced age verification software. Penalties for non-compliance could also ensure that those who sell vaping products to minors comply with regulations.

A discreet colour scheme for vapes and packaging can also help reduce their appeal to young people. At Flonq, we have avoided the excessive use of bright colours and fruit images on our packaging and marketing materials from the start.

Industry players should ensure ethical marketing practices that do not target young people. This includes avoiding cartoons and animated characters on devices, and using language meant for adults. Also, it means not sponsoring events or activities that are popular with young people.

Educational campaigns targeting young people are essential. Schools and community organisations can be pivotal in delivering these messages through engaging programs and workshops to prevent the vaping appeal for underage.

At Flonq, we're dedicated to working with industry partners to address vaping's impact on youth. Together, we're committed to finding effective solutions that uphold standards and protect our communities.